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ArifPay emerges Winner of Visa Everywhere Initiative 2021 in Ethiopia

Secures a place at the CEMEA stage

ArifPay has emerged winner of the first Visa Everywhere Initiative (VEI) challenge in Ethiopia. The startup is a universal mobile Point of Sales (mPOS), an electronic payment platform designed for use by merchants, banks, and consumers in Ethiopia that any business, merchant, or consumer can use to transfer money, make invoices, or pay taxes. It connects consumers, merchants, and banks across Ethiopia. ArifPay mobile point of sale system can be used either on a tablet or smart phone that can function as a cash register. This system can be deployed on SMEs too.    

With participation from 59 fintechs, the Visa Everywhere Initiative received applications that address digital payment challenges focused on digital issuance to expand access to payments and credit, increasing small merchants’ acceptance and transforming B2B payments.

The fintech challenge was part of the Ethiopian edition of VEI which is the first country specific VEI outside of the US. VEI is a leading global innovation program for identifying and collaborating with fintechs to produce cutting-edge solutions to digital payment challenges, in addition to enhancing their product propositions and providing payment solutions for Visa’s vast network of partners.

ArifPay’s success in the Ethiopian edition has secured them a place to compete at the CEMEA (Central Europe, Middle East & Africa) stage and win a combined $25,000 in total prize and if they are successful further proceed to compete on a global stage to win $100,000 in total prize money.  

Aida Diarra, Senior Vice President & Group Country Manager, Sub Saharan Africa (SSA), Visa said: “Ethiopia has a clear digital transformation vision towards 2025 and payments are a cornerstone driving this vision. Hence Ethiopia is the only country in SSA/CEMEA to have their own local edition of VEI outside of US. While VEI is a platform to enable fintechs to enhance and take their innovative solutions to market faster, we as Visa feel privileged to nurture the companies that are redefining the way Ethiopia pays.”

Since its inception in the US in 2015, VEI has expanded into a global platform with more than 7000+ participating startups, that have collectively raised over $2.5+ billion in funding, with more than 215 finalists and nearly 100 winners. The program has been rolled out in North America, Latin America, Europe, Asia, Middle East and Africa, touching over 100 countries and nearly 2,100 fintech startups have participated.  For more details, please visit http://visa.com/everywhereinitiative

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