Visa sponsorships connect us to the events that connect the world
Our sponsorships and partnerships, from sports to entertainment to fashion, have the ability to bring people together around the world and are the catalyst to push us further and reach beyond what’s expected. From the Olympic and Paralympic Games, FIFA World Cup™, Visa Cash App RB and Oracle Red Bull Racing, to the NFL, we support these iconic events that inspire and connect everyone, everywhere.
Worldwide Partner of the Olympic and Paralympic Games until 2032
Our commitment to the Olympic and Paralympic Games is more than a sponsorship. We’ve been a partner of the Olympic Movement since 1986 and proudly signed on as the first global partner of the International Paralympic Committee in 2003. We’re dedicated to empowering athletes and building a more inclusive world through sport.
GB's Sky Brown celebrates winning bronze in skateboarding women's park event 2020 Tokyo Olympics
Worldwide Partner of FIFA
The FIFA World Cup™ heads to North America in 2026! As the Official Payment Technology Partner for FIFA events globally, Visa will provide a seamless and secure commerce experience for FIFA’s passionate fans on-site and deliver exciting access for Visa cardholders. Visa has enhanced the tournament experience at more than 40 FIFA events since 2007.
FIFA Men’s World CupTM trophy lifted in the air
First global partner of both Red Bull Formula One teams
As the first global partner of the Visa Cash App RB and Oracle Red Bull Racing Formula One teams, Visa is proud to partner with Red Bull Racing to drive success in the fast-paced world of international racing. Visa and Cash App will also join Red Bull Racing to champion Visa Cash App RB in the all-female F1 Academy driving series, furthering Visa’s commitment to women’s empowerment and advancement through our sponsorship platforms.
The Visa Cash App Red Bull and Oracle Red Bull Racing Formula One teams car liveries
Proud sponsor of the NFL since 1995
Since 1995, Visa has been a proud sponsor of the National Football League. As the exclusive payment services provider for the NFL and its official NFL events, we are continuing to innovate to provide faster, more secure, and more convenient payment methods to make sure fans don’t miss a moment of action on the field.
NY Giants offense lines up against SF 49ers during an NFL football game
VISA is the Official and Exclusive Payment Partner for several CAF Competitions until 2026
The Total Africa Cup of Nations, often known as AFCON, is Africa's premier football tournament, ranking as the third-largest competition worldwide, with the FIFA World Cup claiming the top spot. As the exclusive payment partner for the TotalEnergies CAF AFCON Côte d’Ivoire 2023, Visa will introduce its state-of-the-art payment technology to cater to the needs of fans and spectators. This will further unite and engage the passionate African football community, delivering unique and memorable experiences during the tournament.
Footballers react during a match
— Andrea Fairchild, SVP Global Sponsorship Strategy
