The evolution of online checkout has arrived

Visa’s Click to Pay checkout experience makes shopping online easy, smart and secure for customers.

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What is Visa Click to Pay?

It's Visa’s implementation of EMVCo’s newly-published industry-wide standards and specifications that will create a fast, frictionless shopping experience.

Online shopping. Simplified

An individual using a tablet to make a payment for coffee with the 'click to pay' feature.

Easy

Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.

A smiling woman looks at her phone.

Smart

Fast, simple digital checkouts reduce friction, which can help to lower basket abandonment and increase conversions.

A young, female worker uses her laptop at her desk.

Secure

Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.

Visa Click to Pay. Built to handle eCommerce’s biggest challenges

Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.

+ 5 %

gap between card present and card not present authorisation rates.2

14 %

expected annual eCommerce fraud growth rate through 2023.3

86 %

of mobile eCommerce baskets are abandoned. On desktop, it’s 73%.4

Sources: 

  • 1 Total global retail spend excludes travel and event ticket sales. CAGR represents dollar growth of digital spend. Sources: eMarketer; Comscore; Central Bank data; Oxford Economics; Euromonitor Merchant Segment Study 2018. This presentation includes data researched by Euromonitor International plc for its client, Visa U.S.A. Inc. and its subsidiaries using industry standards. Euromonitor disclaims and excludes any and all liability for any loss suffered by any party as a direct or indirect result of the use of any of the Extracts.
  • 2 2020 VisaNet Global Data
  • 3 eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
  • 4 Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6

The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the USA and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

The online checkout has evolved

Contact your Visa account executive and learn how Visa SRC can enhance your business now.

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Have further questions?

Read our FAQ about the new way to checkout online with a Visa card.