Seoul

Seoul

Immerse yourself in K-everything at this vibrant city that offers you great adventure with its modern and historical culture.

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Local highlights

Where to go? Things to do? We've curated the best the city has to offer you.

Shopping indulgence

K-Beauty is all the rage now, and where better to scoop up your favourite fashion and beauty products than in Seoul? Head down to Myeongdong or the Express Bus Terminal for the shopping spree of a lifetime.

Blurred many people visit and shopping at hongdae shopping street in Seoul, South Korea

Experience history

With a rich history that dates back millennia, South Korea is steeped in culture and heritage. Dive into the exceptional culture of the country with an authentic Hanbok experience at the Gyeongbokgung Palace or a stroll through Bukchon Hanok Village.

Traditional Korean style architecture at Bukchon Hanok Village in Seoul, South Korea.

Memorable day trips

Gapyeong is a great getaway located outside Seoul. Visit Nami Island, Petite France, Garden of Morning Calm and end your day with Gangchon Rail Biking! If you're a history buff, visit The Demilitarized Zone (DMZ) to learn about the history between North and South Korea.

Different street food on sale in the evening streets of Seoul, South Korea.

Fun for all

Seoul is home to not one, but two famous theme parks. Drop by Everland, Korea’s largest theme park with a huge variety of attractions and rides, or Lotte World, home to the world's largest indoor amusement park, for an exciting day of fun for visitors of all ages.